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What we do....

Shaping purpose-led innovation, change and new ventures

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STRATEGY & ADVICE

We believe that purpose drives culture, and everyone knows that culture eats strategy.

 

That's why we work closely with clients to identify their purpose, core behaviours, vision and decision making in order to shape strategy & culture.

 

Our services focus on:

  • Organisational Strategy - building clear and actionable business strategies, aligning purpose, values and people with the big opportunities, risks and changes needed to achieve ambitious goals.

  • Strategic Assessment - delivering an 'outside-in' view with evidence and insights that inform the shifts needed to reach your goals.  

  • Organisational Maturity - supporting the development of governance, operating and people processes that enable effective decision-making, collaboration and innovation.

  • Growth Strategy - expertise to deliver go to market, commercial planning and tactical growth intitiatives that deliver the fuel for achieveing your goals
     

  • Leadership Coaching & Support- providing tailored coaching or mentoring that provides dedicated time for reflection, learning and growth. Where needed we also can deliver short term or regular injection of expertise and experience that supports your organisation progress its purpose and goals.

VENTURES & PROJECTS

We've been fortunate to have started, failed and succeeded in a few ventures. We get the highs and lows that it offers, and the work, grit and growth it needs to learn from the experience.

 

The 4th offers this lived experiece and support for emerging and transitioning businesses so they can build organisational maturity and value. 

Our services focus on:

  • Organisational strategy, governance and structuring

  • Coaching, mentoring and leadership development

  • Investment & due diligence readiness

  • Product-market & business model fit 

  • Value proposition and commercial execution

  • Capability and people planning - especially Founder coaching and succession

  • Web3 strategy, education, tokenomics, community engagement and business model design

  • Collaborations with Web3-native health care projects and startups.


For people and projects we believe in, we provide angel and early stage investment together with access to expertise and networks.

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